1/30/2024 0 Comments Website traffic report![]() Use this section to see how often people from separate locations visit the site, how long they stay and how many of them convert in the end. You’ll also be able to see specific conversion metrics for each location, which can be insightful. The Location/Geographic section of the web analytics report template gives you and your client a deeper look into the demographics of the people visiting your client’s website. This is valuable information you can use to push your clients to a more mobile-friendly configuration if they aren’t already. Use this section to show your clients exactly where potential customers browsing their site are coming from. It’s no secret that more and more customers are using mobile devices to browse the web, and you can see that directly in the Devices section of the report. This section of the report displays a list of device names customers along with their average session duration, bounce rate and number of goal completions. It’s important to know what devices potential customers are using to visit your client’s website. This is a comprehensive section of the report that may get overwhelming for some clients, so make sure you give them a clear and succinct explanation of what they’re seeing here and how you’re acting upon these metrics. You’ll see where traffic is coming in from – organic search, direct linking, referrals and social media – as well as key metrics like bounce and conversion rates. Traffic can come to your client’s website from any number of channels, and this section displays all of the statistics related to these different traffic sources. Use this space to present new strategies to your clients and iterations on existing strategies so they know just what you’re doing to maximize their ROI, as well as trends that help show the bigger picture. As you know, clients appreciate real-world data and examples, which you can place in this section. Talk about exactly what you did during the last month to push you and your client’s goals forward. Use this section of the report to maintain that relationship with your clients by discussing goals, deliverables, and results in plain English. The monthly write-up section gives you a free space to give clients your own personal analysis and summary of what’s happening on their website. By setting the tone right at the beginning and then carrying it throughout your report, you subtly enhance your agency's credibility and nurture a positive client relationship. More than a visual entry point, it's a direct reflection of your agency's expertise. The cover page serves a key function: it establishes the context for the high-quality analysis that follows. Doing so ensures a uniform brand presentation and simplifies the creation process for future reports. When a design truly aligns with your brand, save it. Additional customization through title and image widgets allows for a cohesive branding approach throughout the report's content. Use the Report Cover and Section Design Customization Feature to apply a background color or upload a custom image matching your agency's professional brand. ![]() ![]() Cover PageĪ Web Analytics Report is your detailed roadmap to website performance and user engagement. It can also help you formulate solutions for how to fix things that aren’t going well in the campaign and present those to your client in an easy and intuitive way.Ĭreate Professional Web Analytics Reports in Minutes Start Your Free Trial Today! 8 Sections Included In Our Web Analytics Report 1. Alternatively, use our web analytics dashboard to display the data in real time.Ī web analytics report helps demonstrate how your agency is spending your client’s money and how you’re going to capitalize on your successes. Include all of the important information into your customized marketing report template where you add your own analysis and discussion points for each client. Make this information more accessible to your clients with dedicated web analytics reports that clearly show what marketing activities you’re doing to drive their success.ĪgencyAnalytics automatically compiles data from various sources so that agencies don’t have to spend hours doing it manually on platforms like Google Analytics. Most digital marketing and social media campaigns are designed to drive traffic to your clients’ websites and sell more products or services. Why Your Agency Needs a Web Analytics Report Template ![]()
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